Blending Italian football with local maritime philosophy, this piece celebrates unity, exploration, and the spirit of dirubah.com – Alter Lokal.
Brief
Juventus players on a traditional Phinisi ship, ready for a floating match screening inspired by Indonesia’s layar tancap culture (re: Open-air cinema)
We had to balance two strong identities — the elite world of European football and Indonesia’s traditional maritime heritage — without one overshadowing the other.
Using Dirubah’s Alter Lokal approach, we reimagined the Phinisi as a floating watch-party space, merging global energy with local soul. The result is a celebration of football as a shared ritual across cultures.