Electiger: A Case Study in 3D Mascot Production
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Background
Mascots are more than just logos; they are living, breathing symbols of a brand’s identity. For the new Electro Premiere League (EPL), we were tasked with bringing their official face, Electiger, to life. This project was a comprehensive challenge, spanning the entire 3D mascot pipeline from initial sketch to final animation.
Creative Approach
Translating Concept to Character
Our process began by refining the core character concept. We aimed to create a mascot that was not only dynamic and sporty but also embodied the futuristic, high-tech aesthetic of the EPL. Once the character sketch was finalized, we moved into full 3D production. This included:
- Modeling and Texturing: Building the character’s form and applying detailed textures to give Electiger a distinct, electrifying look.
- Rigging: Creating the underlying skeletal structure to allow for fluid, expressive movement.
- Animation and Rendering: Bringing the character to life through a series of custom animations.
Implementation & Creative Challenge
To meet the league's needs, we developed three distinct animations tailored for different moments:
- A powerful walk-in intro to build anticipation.
- A hype-building, in-game animation to be used during matches.
- A celebratory stage sequence for post-game events.
The main challenge was seamlessly blending the raw energy of sports with a sleek, sci-fi aesthetic. We achieved this by integrating visual effects that highlighted Electiger’s “electrifying” personality, such as glowing effects and futuristic HUD elements, into each scene.