At the core of this project lies our Alter Lokal philosophy—a creative approach that embraces global standards while staying true to the local soul. The decision to place international football stars in such modest, local spaces was intentional. It’s a celebration of football’s real home: not just in massive stadiums, but in the everyday places where fans live and breathe the game.

 

We developed two complementary visuals, each a carefully constructed snapshot of Indonesian community life:

• Podcast Goyang Lidah: We created a lively football podcast set in a classic warung-style room. Here, Bayern players are not just strategizing; they are enjoying sambal-filled meals and engaging in the kind of unfiltered, spicy conversation that defines Indonesian football fandom.
• Rapat di Pos Ronda: A late-night strategy session in a balai warga (community hall). Players gather with local fans under fluorescent lights, planning the match on a humble chalkboard like a tactical war room. This scene is rooted in community spirit—modest, democratic, and full of laughter.

This storytelling approach breaks down the barrier between celebrity and community, inviting players into the local experience rather than positioning them above it.